AV APPAREL
Bold. Progressive. Provocative. Since 1968.
Our Story
Founded in 1968 in New York City, AV APPAREL has defined modern American style for over five decades. What began as a coat shop in the York Hotel has grown into one of the most recognized fashion brands in the world — rooted in minimalism, sensuality, and cultural relevance.
From iconic denim and underwear to refined ready-to-wear, AV APPAREL stands for bold simplicity. Our designs strip away the unnecessary, focusing on clean lines, premium materials, and a modern aesthetic that speaks to how people live today.
With groundbreaking campaigns featuring cultural icons — from Brooke Shields and Kate Moss to Justin Bieber and Jennie Kim — AV APPAREL has always been more than fashion. It is a cultural force that reflects and shapes the zeitgeist.
What We Stand For
Minimalism
Less is more. Our design philosophy celebrates restraint — clean silhouettes, neutral palettes, and timeless pieces that transcend trends.
Inclusivity
AV APPAREL is for everyone. We celebrate all bodies, all identities, and all expressions of self. Fashion should empower, never exclude.
Sustainability
We are committed to reducing our environmental impact through sustainable materials, ethical manufacturing, and a circular future for fashion.
Milestones
AV APPAREL founded in New York City. First collection: a line of coats.
Launch of AV APPAREL Jeans — denim becomes a fashion statement.
Introduction of AV APPAREL Underwear with the iconic waistband.
Acquired by PVH Corp.; global expansion accelerates.
Raf Simons named Chief Creative Officer, ushering in the AV APPAREL 205W39NYC era.
Sustainability pledge: 100% sustainable cotton and zero waste by 2030.
Continued innovation in digital retail, inclusivity, and modern American style.
Experience AV APPAREL
Discover the latest collections and find your perfect fit.